Continuously test, learn, and optimize with AI built into every stage of experimentation, from first idea to final call.
Platform ROI, Forrester validated
Faster testing with agents
Experiments ran on Optimizely
Run better experiments faster, with AI telling you exactly what to do next. We’re here to get you growing again.
For teams that refuse to guess
Run experiments wherever your customers are. Use a visual editor for fast web testing, or go deeper with server-side control.
For teams that want bold rollouts
Learn what works before you roll out. Run safer tests, validate faster, and release knowing you've got it right.
For teams that turn wins into momentum
AI that knows your whole program recommends what to test next. So you always know where to go after the last result.
Launch no-code experiments in minutes, using AI to move from idea to iteration faster while keeping governance and control in place.
Run better experiments with multivariate tests, bandits, and AI that helps you reach statistical significance quickly.
Deliver fast, flicker-free experiences with the speed, control, and reliability your users expect.
Tie every experiment to business outcomes with trusted analytics and faster, confident decisions.
We’ve got a whole library of pre-built AI agents to help you create. Use as they are or create your own agent specific to your team’s content needs.
Explore all agentsBreak down silos between marketing, product, and engineering. Run experiments, ship features, and prove impact together.
When I talk about Optimizely's Agentic Experimentation to stakeholders, I can say it was instrumental in our A/B testing on subject lines and gave us really good customer insights.
During the change of monarchy, we saw a sale every 10 seconds for three weeks — 50% conversion, tenfold increase in volumes, zero downtime.
As our tests became more complex and grounded in customer insights, results improved and the program transformed from basic testing into a strategic business capability.
Connect every stage of experimentation, from testing and personalization to analytics and AI, to the apps you already use.
