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#1 Innovation and future-proofing 

Optimizely CommerceMagento
  • Recognized as a leader in the industry by Gartner and Forrester 
  • Built to grow with customers, offering a suite of best-in-breed capabilities 
  • Future-proof solution that adapts to evolving market needs
  • Bi-monthly deployment of new features 
  • Lack of innovation noted by industry analysts; limiting your growth 
  • Aging architecture that may struggle to keep up with rapid market changes 
  • Limited ability to adapt to future e-commerce requirements 

 

 

#2 Total cost of ownership (TCO) 

Optimizely CommerceMagento
  • Transparent and predictable pricing structure without hidden fees 
  • Cost-effective solution for growth in manufacturing and distribution 
  • Scalable to meet transaction growth or international deployments without exponential cost increases  
  • Documented hidden costs associated with GMV pricing model 
  • Scalability issues due to monolithic product architecture 
  • Higher long-term costs for maintenance and upgrades 

 

 

#3 B2B and B2C commerce capabilities

Optimizely CommerceMagento
  • Unified solution catering to both B2B and B2C market segments 
  • Ideal for manufacturers requiring support for diverse customer bases 
  • Built-in B2B and B2C functionality with seamless integrations for customization 
  • Composable architecture for improved time-to-market and cost savings 
  • Core architecture primarily built for B2C – lack native B2B capabilities 
  • Often requires extensive customization or third-part extensions for B2B functionality 
  • Potential challenges in managing both B2B and B2C operations on a single platform 

 

#4 Market shifts and cost effectiveness 

Optimizely CommerceMagento
  • Focused on serving the mid-market and enterprise segments 
  • Built with ROI in mind as you grow 
  • Comprehensive feature set without enterprise-level costs 
  • Limited attention to market needs 
  • Increasingly cost-prohibitive for mid-market organizations 
  • Potential for reduced support and innovation for mid-market solutions 
  • Risk of over-investing in features not required by mid-sized businesses 

 

 

#5 Ease of use and time-to-market

Optimizely CommerceMagento
  • Out-of-the-box commerce solution requiring minimal coding effort 
  • Rapid site implementation, allowing businesses to go live in a matter of weeks 
  • Low/no code storefront options for faster deployment 
  • Built-in GenAI for content generation and SEO keyword optimization 
  • Intuitive content management system for easy updates and maintenance 
  • Requires extensive coding for full feature utilization 
  • Longer implementation time due to complex customization needs 
  • Can exhaust non-technical users 
  • More time-consuming to make site updates and changes 
  • Often requires additional developer resources for ongoing maintenance 

Hear why leading companies chose Optimizely Commerce 

An offer you can refuse. But shouldn’t.

Move to the market leading commerce platform that outperforms Magento from every angle. Compose an e-commerce stack unique to your business that delivers results again and again. Avoid building from scratch, skip over technical landmines, and generate revenue unlike ever before. 

 

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