With the addition of Zaius, Optimizely furthers its commitment to helping organizations unlock their digital potential by seamlessly harmonizing, understanding and acting on all digital data in one platform.

What does this mean for you?

We are eager to answer questions about how these changes will impact you. Our FAQ addresses strategic rationale, timeline, products and more.

Optimizely Strengthens its Digital Experience Leadership

Optimizely’s DXP focuses on the creation and optimization of digital experiences. With Zaius’s CDP, including its capabilities for AI and ML, the platform can unlock even more value by providing visibility and guidance through the lens of the customer. The marriage of Zaius and Optimizely means marketers, merchandisers and developers can capitalize on the ABCs of data—assets, behaviors and customers. 

We are Optimizers

We know ambition has its challenges, but we are proudly and boldly pushing boundaries. We’re obsessed with outcomes; our success is rooted in our customers’ success. Optimizers don’t ask what you need, they ask how they can help. We view sameness as boring and even dangerous. We embrace diversity and inclusion. We’ll never stop innovating or improving. We hope you’ll join us.