Zaius is now Optimizely Data Platform

Frequently asked questions

What does this mean for you? We are eager to answer questions about how these changes will impact you. Our FAQ addresses strategic rationale, timeline, products and more.

The same great people, product and service that you bought into when purchasing Zaius will still exist, just under a Optimizely Data Platform (ODP). A unified strategy will mean a heightened focus on delivering systems that better serve our customers. Under Optimizely you will now also have access to a broader base of integrated solutions to continue improving digital experiences.

You can log into the product dashboard selecting ODP Sign-in from the upper-right corner of the screen, or by going to:

For user documentation, please go to User Docs. For developer documentation, please go to Developer Docs. If you have any questions or feedback, please submit a ticket.

Do not hesitate to Contact us

From creating content, featuring products and learning from customer behaviors to experimenting and testing—Optimizely's Digital Experience Platform (DXP) lets you optimize experiences to unlock your true digital potential. Visit our DXP page

Optimizely Strengthens its Digital Experience Leadership

Optimizely’s DXP focuses on the creation and optimization of digital experiences. With Zaius’s CDP, including its capabilities for AI and ML, the platform can unlock even more value by providing visibility and guidance through the lens of the customer. The marriage of Zaius and Optimizely means marketers, merchandisers and developers can capitalize on the ABCs of data—assets, behaviors and customers. 

We are Optimizers

We know ambition has its challenges, but we are proudly and boldly pushing boundaries. We’re obsessed with outcomes; our success is rooted in our customers’ success. Optimizers don’t ask what you need, they ask how they can help. We view sameness as boring and even dangerous. We embrace diversity and inclusion. We’ll never stop innovating or improving. We hope you’ll join us.