Excited to see what all the latest developments on the Optimizely Data Platform are?
Check out why Zaius is still a leader in customer data platforms and now with the power of Optimizely One, has more features than ever
Zaius is now Optimizely Data Platform
Zaius (now Optimizely Data Platform) is a marketing technology designed to collect, organize, and analyze customer data across various touchpoints. The platform aims to help businesses gain a more comprehensive understanding of their customers' behaviors, preferences, and interactions. This understanding enables companies to create more personalized and effective marketing strategies.
What is Zaius?
Businesses use Optimizely Data Platform to enhance their marketing efficiency, improve customer engagement, and ultimately drive sales and revenue growth. It's particularly useful in the e-commerce and retail sectors, where understanding customer preferences and shopping behavior is crucial for success.
What is a CDP?
A Customer Data Platform (CDP) is a type of software that aggregates and organizes customer data across various sources to build a single, comprehensive customer profile. This profile can then be used for various marketing and customer engagement activities.