The etracker integration lets you use Optimizely Marketing Automation and product data from etracker Analytics in mailing campaigns.
etracker Analytics collects visitor activity data that you can use to create fine-tuned segments in Optimizely Marketing Automation, such as specifically addressing customers with abandoned shopping carts in a remarkedting campaign.
The etracker integration allows bi-directional exchange of mailing and actionable data. To access exchanged data, you first need to implement etracker Analytics on your website. The etracker Analytics data is updated daily in Optimizely Marketing Automation, available for use in regular mailings, transactional mails and Marketing Automation. You may need a proper etracker product for a fully functional integration.