Sync segments created in Data Platform to Google's ad platform where you can target customers directly or build look-a-like models.
5 benefits of using Optimizely for Google Ads
Improved Ad Performance: Optimizely can be integrated with Google Ads to test and optimize ad variations, which can help to improve the performance of ads and increase conversions.
Enhanced Personalization: By using Optimizely in conjunction with Google Ads, businesses can create more personalized ads that are tailored to specific segments of their target audience.
Increased Ad Spend Efficiency: Optimizely can help businesses to optimize their ad spend by identifying which ad variations are performing best and allocating budget accordingly.
Better Ad Management: Optimizely for Google Ads can provide a more streamlined ad management process by automating ad testing and optimization.
Increased Transparency: By integrating Optimizely with Google Ads, businesses can gain a more detailed understanding of how their ads are performing, which can help to make more informed decisions about ad spend and optimization.
Google Cloud accelerates every organization’s ability to digitally transform its business. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.