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Google Structured Content Elements

Adhere to proper SEO markup standards and ensure your website's success.

Following proper markup standards for search engine optimization is imperative for the success of every website.  While Optimizely Configured Commerce properly follows the guidelines for setting structure data for google to crawl on some of the pages that come out of the box, it’s important to make sure any new pages follow similar guidelines depending on the type of page.

The way any content management system provides the ability to create dynamic content easily in small containers can make it difficult to apply structured data. This integration includes extension pages and widgets that have structured data properly in place for the specific page type.

Google search has structured data types for many specific content pages outside of ecommerce pages including the following:

  • FAQ’s
  • Articles
  • How-To's
  • Events
  • Breadcrumbs
  • Job Postings

Note*- This plugin is available for both Classic and Spire front ends

Example of using the FAQ page and FAQs widgets in the Spire CMS:

graphical user interface, application

graphical user interface, application, TeamsExample using the FAQ page and FAQ widget in the Classic CMS:

graphical user interface, text, application, email

graphical user interface, text, applicationSee how Google recognizes the markup as valid FAQ structured data for the above screenshots:

graphical user interface, application


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