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Say goodbye to technical bottlenecks and hello to actionable data

When it's time to take action and make changes to your site, there is no replacement for dedicated technical resources — in most organizations, these resources are hard to come by and typically demand waiting in line. Optimizely acts as your on-demand technical team, with technology that turns your creative changes into instantly generated and deployed code.

Bring thousands of optimization ideas to life in minutes

After inserting a single line of code generated by Optimizely into your HTML, you never have to touch the code base again - from there, you have instant testing capability, and any variation you create can be live to your visitors within minutes.

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Track what matters to you

Track engagement, clicks, conversions, sign ups, or anything else that matters to you and your business. Optimizely's custom goal tracking provides an endless range of measurable actions that you can define. Just tell Optimizely what to measure, and we will do the rest.

Maintain total control

The Optimizely platform is built to service users of all-types, from large enterprises, to agencies, to small businesses and more. With this in mind, the platform has administrative and project management functionality - easily create additional user accounts, organize projects and view your experiment inventory in an intuitive and easily navigable dashboard.

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Single day calendar

Test on your terms and timeline

Advanced targeting, allocation, and scheduling features provide maximum flexibility and allow you to run tests on your terms. Schedule your tests to run when you want, target your test to key visitor segments, and precisely control the allocation of your visitors to variations.

Tailored to your work with your existing systems

One click will integrate Optimizely with a range of popular analytics tools, like SiteCatalyst, KISSmetrics, and Google Analytics, and Optimizely's full-fledged API will give you the power to seamlessly integrate your testing data into virtually anywhere else you choose.

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WYSIWYG editor

Not a coder? Not a problem.

A visual point and click editor offers a full range of customization, right at your fingertips. Edit text, images, colors, arrangement, and much more with the click of a mouse and instantly launch your new looks.

Revenue now, deploy later

When you find winning variations, you can immediately allocate 100% of your visitors to those variations, until your technical team can deploy those changes to your live site. This means you never have to wait to react to the performance insights your tests uncover, and the results they yield.

Allocate all traffic to the winning variation
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Discover winning combinations across a range of your ideas

Optimizely's multivariate testing capabilities let you test multiple changes to different sections in parallel, and automatically finds the best combinations to address your goals.

Customize even further with your own code

For all the advanced, custom, code writer in you (and your team), work inside a full HTML, CSS, Javascript and jQuery editor to take your testing to the next level.

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Your improved site awaits View Plans & Pricing

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Browser Compatibility

You are currently using a browser that is not supported by Optimizely's editor. Please try using one of the following instead:

  • Chrome 20+
  • Firefox 4+
  • Internet Explorer 10+
  • Safari 5+

Create a free accountCreate a free Optimizely account

You're seconds away from running A/B tests!By creating an account you can post in Optiverse and test drive Optimizely

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Create Experiment

Your new experiment will appear under "DRAFTS" until you start it. Then it will appear under "ACTIVE".

Enter a URL below to get started on a new experiment!

Create iOS Experiment

Your new experiment will appear under "DRAFTS" until you start it. Then it will appear under "ACTIVE".

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Implementing Optimizely

Copy this code and paste it immediately after your opening <head> tag:

Because you are using the Shopify App, the Optimizely embed code is already added to your shop automatically!

If you want to run Optimizely on a page NOT hosted by Shopify, copy & paste this code snippet to the top of the <head> tag:

Copy to Clipboard
Send to Developer

Include this snippet on every page you want to run experiments on and track as a goal. This snippet will not change. Note the //cdn prefix is NOT a typo.

To add new projects, go to the Dashboard.

Each project has a unique Project Code snippet that must be included on every page running experiments or being tracked as a goal.

Your account has more than one project, so be sure to add the correct snippet. To view your projects and project codes, go to the Dashboard.

Click on Project Code to get your snippet:

For advanced implementations, see our API Documentation.

Send Code to Developer

Does someone else on your team implement the coding of your site? Put their email address below to send them instructions on how to implement Optimizely on your site.

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