Episerver Launches App Marketplace: Bringing Digital Experience Technologies to a Single, Shoppable Source
Through the New Marketplace, Episerver Customers Can Maximize Business Investment, Improve Customer Experiences and Extend Platform Functionality
The marketing technology landscape is ever-growing, ballooning to an all-time high of 7,040 solutions according to Scott Brinker’s 2019 version of his popular supergraphic approximating industry size year over year. Knowing its customers use and want to use unique combinations of these systems and others to power their digital commerce, marketing and operations, Episerver is committed to hyper-extensibility through today’s launch of Episerver App Marketplace™, a place for customers to browse and buy applications from dozens of verified technology providers spanning multiple use cases.
Episerver, the company transforming digital experiences, tests each app for operation, security and user interface compatibility with Episerver products and versions, providing confidence to business buyers looking to extend Episerver functionality or improve operability among sought-after solutions.
"In the digital economy, organizations must take advantage of a wide range of applications and services to successfully engage with and delight their customers,” said Jordan Jewell, research manager for digital commerce and enterprise applications at IDC. “Application marketplaces, such as the one Episerver has launched, provide value for all parties involved by acting as an infrastructure to connect Episerver's partners and customers, while also ensuring a higher standard for those apps.
“As the enterprise applications market moves further toward cloud and SaaS, IDC believes customers will see more benefits from app marketplaces with more streamlined contracts, payments and deployment."
Episerver App Marketplace now offers more than 50 apps ranging from analytics and asset management use cases to tax compliance and translation functionality.
"Apps are not a new concept to the tech community, but we’re bringing a fresh viewpoint to increase value to customers and partners,” said Ed Kennedy, senior director of commerce strategy at Episerver. “Since there are no commissions and revenue-sharing with partners, we simplify the process for all of those involved to make the experience as seamless as today’s business buyer expects.”
At IRCE, Episerver (Booth 1352) will be available to discuss application availability with retailers as will some early app partners including Annex Cloud (Booth 1212), Avalara (Booth 1319), Branding Brand, Bynder and Luminos Labs (Booth 1355).
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With our leading digital experience platform (DXP), we help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints. Optimizely has 700+ partners and nearly 1500 employees across our 21 global offices. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, Toyota and Vodafone, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com.
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Rachel Teitt Gill
Vice President, Global Communications & Creative
Sr. Manager, Global Communications