Optimizely (Welcome) Named a Leader in 2022 Gartner® Magic Quadrant™ for Content Marketing Platforms
Optimizely (Welcome) recognized as Leader for fifth consecutive year
Optimizely (Welcome), the leading digital experience platform (DXP) provider, today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms. This is the fifth consecutive year that Optimizely (Welcome) has been positioned highest in the Leaders Quadrant based on its completeness of vision and ability to execute. Optimizely acquired Welcome Software in December 2021.
“Modern marketers are empowered to move faster and collaborate better with the joint Optimizely (Welcome) solution. By uniquely connecting the ideation and creation of content with the continuous optimization of how it’s delivered, the platform seamlessly merges creativity and science,” said Alex Atzberger, CEO of Optimizely. “Together, we’re enabling marketing teams to accelerate business value. We believe being named a Leader by Gartner in Content Marketing Platforms is validation that our shared mission is being realized in the market.”
Gartner evaluated eight vendors across Critical Capabilities and Optimizely (Welcome) scored the highest of all vendors across all use cases for the fifth consecutive year. Its highest scoring use case (4.56 out of 5) was for complex, distributed content marketing teams due to its strength in content performance analytics. Optimizely (Welcome) also scored 4.55 out of 5 for B2C Narrative Design and 4.52 for B2B Demand Generation.
Optimizely’s placement as a Leader in this year’s Magic Quadrant for Content Marketing Platforms comes after the announcement of its acquisition of Welcome Software in December 2021 and on the heels of its recent recognition as a Leader in Gartner Magic Quadrant for Digital Experience Platforms.
The Optimizely (Welcome) content marketing platform gives teams a full suite of tools to effectively manage marketing campaigns with complete visibility, scale content production and downstream publishing, and accelerate the end-to-end marketing lifecycle – all from a single, fully-integrated solution. To learn more about Optimizely (Welcome)’s Leader position and capabilities, download the full report.
Gartner, Gartner Magic Quadrant for Content Marketing Platforms, Nicole Greene, David Millstein, Jeffrey L. Cohen, 16 March 2022
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At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One™, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One™, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.
Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com.
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Rachel Teitt Gill
Vice President, Global Communications & Creative
Sr. Manager, Global Communications