NEOM selects Optimizely Content Marketing Platform to support its content strategy

CMP will support in end-to-end content lifecycle and communications with diverse community of residents


DUBAI, United Arab Emirates, August 7, 2023 - Optimizely, the leading digital experience platform (DXP) provider, today announces that Optimizely’s Content Marketing Platform (CMP) has been selected by NEOM, located in the northwest Saudi Arabia where the greatest minds and talents will come together to build regions, cities, communities and a place for future innovation. This CMP deal is among the largest in Optimizely (previously Welcome) history. 

With an ambitious construction timeline, NEOM is rapidly scaling its organization, and with this growth came the need to increase brand awareness. NEOM adopted a content-first approach to help educate the world about its vision, driving he need for a content marketing platform to power agility, reduce operational overhead and increase content re-use as marketing efforts ramped up.  

NEOM partnered with Starcom, a global creative network, to identify a platform that would meet NEOM’s current needs and seamlessly scale as the company continues to grow. Starcom consulted with NEOM and explored multiple CMP options to find the best solution. NEOM selected Optimizely because its CMP offers a comprehensive set of features and provides marketing teams with the capability to manage the full content lifecycle. 

“With Optimizely’s CMP, NEOM can develop and deliver content experiences that are as unique and forward-thinking as its region will be,” said Jesper Broberg, VP Growth Markets at Optimizely. “We are honored to be a part of NEOM’s growth story and look forward to supporting the marketing efforts throughout its construction phase and well beyond.” 

With Optimizely’s Content Marketing Platform, NEOM has a de facto tool for everything content-related across its organization. The intuitive platform allows for quick adoption and collaboration across NEOM and amongst partners. NEOM plans to use Optimizely CMP in order to manage its content process from start to finish – including strategy, planning, prioritization, progression, release management, localization and the curation of a single source of truth Data Asset Manager. 

Gartner has named Optimizely a Leader in the Magic Quadrant for Content Marketing Platforms 6 years in a row. 

To learn more about Optimizely’s Content Marketing Platform, visit:

About NEOM 

NEOM is an accelerator of human progress and a vision of what a New Future might look like. It is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this New Future. It will be a destination and a home for people who dream big and want to be part of building a new model for exceptional livability, creating thriving businesses and reinventing environmental conservation. 

NEOM will include hyperconnected, cognitive cities, ports and enterprise zones, research centers, sports and entertainment venues and tourist destinations. As a hub for innovation, entrepreneurs, business leaders and companies will come to research, incubate and commercialize new technologies and enterprises in groundbreaking ways. Residents of NEOM will embody an international ethos and embrace a culture of exploration, risk-taking and diversity. 

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About Optimizely

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.

Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at 

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