Optimizely Earns EU-US Data Privacy Framework Certification

The digital experience leader has met and will continue to comply with the requirements of the new cross-border framework.

London, November 29, 2023 – Optimizely, the leading digital experience platform provider, today announced that it is officially a certified organization under the EU-US Data Privacy Framework (DPF). Optimizely has also applied for certification under the UK-US and Swiss-US Data Privacy Frameworks.

Continued participation in the program by Optimizely signifies to its customers and its partners, that the organization has established mechanisms for the transfers of Customers’ personal data transfers to the US from the EU that are consistent with applicable laws.

The new DPF is a set of rules and binding safeguards that govern the transfer of personal data between the EU and the US, replacing the previous EU-US Privacy Shield. Under the new DPF, Optimizely has another facility to frictionlessly and securely flow personal data between the EU, UK and Switzerland and US companies. This further limits access to data by US intelligence agencies to what is necessary and proportionate to protect national security and introduces a new two-tier redress system for European individuals to challenge the access and use of their data by US intelligence agencies.

In simplifying the legal basis for transatlantic data transfers, the DPF further bolsters Optimizely’s other transfer mechanism under the Standard Contractual Clauses.

“We are proud to share that Optimizely has completed its self-certification and that we are committed to complying with the framework’s principles,” said Peter Yeung, Chief Information Officer and Global Data Protection Officer at Optimizely. “Our participation reinforces Optimizely’s dedication to privacy compliance and assures our stakeholders that we are continually abiding by legal and ethical data handling practices. Optimizely is deeply committed to privacy, compliance, and data security, ensuring that customers' data is protected and handled responsibly.”

By adhering to industry-leading standards and regulations, such as GDPR and the DPF, Optimizely demonstrates its dedication to safeguarding user information. Continuous investments in advanced AI-driven security measures, including encryption, access controls, and regular audits, maintenance of a robust security posture continue to move forward. Optimizely's commitment to privacy and compliance fosters trust and confidence among its customers, partners, and end-users, enabling them to leverage the platform's capabilities without compromising data protection.

To learn more about Optimizely’s privacy policy, visit -

To see Optimizely’s DPF certification, visit –

About Optimizely

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One™, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One™, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow. 

Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at

All third-party trademarks cited are the property of their respective owners, and are used only for reference purposes.

Media Contacts:

Rachel Teitt Gill
Vice President, Global Communications & Creative
+1 740-815-1588

Victoria Johnson
Sr. Manager, Global Communications