Optimizely Names Rupali Jain as New Chief Product Officer

Jain will help the experimentation category creator redefine the marketer experience

NEW YORK, May 1, 2023 - Optimizely, the leading digital experience platform (DXP) provider, today announced it has named seasoned product leader Rupali Jain as its Chief Product Officer. Jain will lend her deep technical expertise to further empower fast, confident innovation in marketing.  

Prior to joining Optimizely, Jain held product leadership roles at a number of SaaS software companies, including PowerBI at Microsoft and Qualtrics. Throughout her two-decade career, she has echoed Optimizely’s vision of placing a premium on the end user’s daily needs. She looks forward to advancing pragmatic, growth-driving applications of AI and machine learning to help marketers take control of their workflows, experiment at scale, and deliver digital experiences that meet and exceed customer expectations. 

“Optimizely has an incredible portfolio of best-in-class solutions, and we needed a product leader who has the experience to scale market-leading SaaS platforms. We found that leader in Rupali,” said Alex Atzberger, CEO of Optimizely. "With Rupali’s history of championing user needs and prioritizing innovation that creates tangible customer value, we’re confident that she will play a vital role in our mission to redefine how  marketing and product teams work together to create and optimize digital experiences.”  

Jain’s arrival follows a strong first quarter for the global DXP provider. Optimizely was recognized as a Leader in Gartner® Magic Quadrant™ for Digital Experience Platforms for the fourth consecutive year*. Gartner also positioned Optimizely in the Leaders Quadrant for the sixth year in a row** in the Gartner® Magic Quadrant™ for Content Marketing Platforms for its Ability to Execute and Completeness of Vision. Jain joins recent executive hires Shafqat Islam and Sebastiaan de Jong, who were named Chief Marketing Officer and Chief Sales Officer, respectively. 

“Marketers are contending with a very fragmented software landscape today, as the margin of error continues to narrow, said Jain. “What drew me to Optimizely was the depth of its insight into how marketers work and the solutions they need to radically improve their day-to-day. I couldn’t be more excited to join a team that understands these unique challenges and is dedicated to keeping customers’ needs as the primary motivation for all we do."

Optimizely leverages powerful experimentation capabilities and intuitive content management to enable exceptional customer experiences for over 10,000 of the world’s top brands. A seven-time leader in analyst reports, the web experimentation category creator has facilitated 1.8 million experiments and counting for its worldwide customers. 

*Episerver (acquired Optimizely and later rebranded to Optimizely) named in the 2021 and 2020 Magic Quadrant for Digital Experience Platforms.  

**Welcome (acquired by Optimizely and later rebranded to Optimizely CMP) named in the 2021, 2020, 2019 and 2018 Magic Quadrant for Content Marketing Platforms.  
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About Optimizely

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.

Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at 

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