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Harmonize customer data

One-click integrations bring data from all channels into a harmonized format that resolves customer identities and provides actionable insights.

Understand your customers

Persistent profiles adapt to customer behavior in real-time unlocking flexible, personalized and data-driven marketing.

Eliminate analysis paralysis​

AI-powered predictive analytics scale highly personalized multichannel campaigns without the attribution headaches or guesswork.

With Optimizely, we can understand the conversion and revenue impact of each touchpoint and put the customer, rather than the channel, first.

Jurgan Nebelung
VP of Ecommerce, Tea Forté​

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Customer Data

Explore the capabilities


Make it simple to design and orchestrate omnichannel campaigns that add relevance into every touchpoint across marketing, commerce and service channels.


Enhance your segmentation with deep customer insights and predictive recommendations derived from a data-science model built and tuned specifically to your business.

Unify profiles

Putting your shopper at the center of everything starts with unifying your data into one actionable customer profile.

Data Platform Lite

Stitch customer and account profiles to create holistic view that goes deeper than just website traffic with enriched first-party data.

  • Harmonized data
  • Unified customer profiles
  • Lead with first-party data
About Data Platform Lite
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Predict customer behavior​

Knowing your customers is about more than simply understanding who they are. Anticipating each customer’s real-time intent provides a clear path to more relevant messaging, and with a direct connection to your campaigns you can transform data into valuable customer engagements.

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Uncover hidden opportunities ​

Knowing what is performing is just the beginning, you need insight into the future. Surface promising opportunities that will lift metrics, increase revenue and allow you the flexibility to delight customers with relevant and personalized experiences.

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Gartner® names Optimizely a 4x Leader in the 2023 Magic Quadrant™ for DXP

The 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms is here and for the fourth year in a row*, Optimizely is honored to be named a Leader against our proven Ability to Execute and Completeness of Vision.

Get the Gartner report