Building a data-driven technology stack

Techniques like A/B testing, feature flagging, and gradual rollouts enable product teams to iterate gradually and validate their ideas with data. The right technology stack will give them the capabilities they need to understand customers, make smarter data-driven decisions, and create the kind of quality digital experiences that keep users coming back.

In this webinar, Jamie Dunbar Smyth, Chief Growth Officer at G-Loot, explains why they chose to work with external partners and tools, to build from the ground up - and how this drives efficient, intelligent growth month on month.

Watch the recording to learn:

  • How G-Loot built a data-driven tech stack from the ground up to create a fast, nimble, highly autonomous organization.
  • How rich and reliable data fuels extremely smart and personalized user interactions.
  • How experimentation helps to save tens of thousands of euros, hone the conversion funnel and increase signups.