Report Report

5 product experimentation pitfalls & how to avoid them

Get the ebook

You must provide your contact details to receive this content. This means that we’ll occasionally invite you to Optimizely events and webinars and send you industry insights and product news.

Optimizely will store and process your personal data as described in our Privacy Policy. You can opt out at any time.

Market competition is intensifying, and customer expectations continue to rise. Staying in business requires designing, developing, and perfecting digital products and experiences at record speed.

Embedding Experimentation and Progressive Delivery in your product development process validates your ideas with data. Your team can iterate faster, take controlled risks, innovate, and deliver better features, products, and customer experiences. Yet for every game-changing new feature and A/B test, there’s a trail of testing mistakes that can lead well-meaning teams down the wrong path.

Download this ebook to learn how to avoid these common pitfalls and to see how other organizations overcame experimentation and testing challenges in the product development cycle.

The five chapters will cover:

  • How to avoid choosing the wrong metrics
  • How to experiment with low traffic sites and products
  • How to correctly use statistics to make rigorous decisions
  • Why testing with too few variations can cause problems
  • When to scale your experimentation platform to support growth