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All product development should revolve around growth

Opticon 2022 innovation breakout session

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Product-Led-Growth (PLG) is here to stay. The positive trends are now well known to most, but it brings a new trend to separate Product Growth away from Product & Development, creating a divide in who owns Product Adoption & who drives Experimentation in an organization.

Catch Partho Ghosh, Sr. Director of Product, Growth at Hootsuite, at our 2022 Opticon flagship event in Sand Diego, CA as he presents on
how to successfully drive PLG and transition from a Sales-Led org to Product-Led by not falling into this simple trap.