Rejecting the mundane face of analogue insurance to create a highly engaging experience for its customers

Danish Financial Services firm, Alm Brand use omnichannel tactics to create all-important touchpoints with their customers.

Building a hybrid headless app on Optimizely, the bank's marketing team are able to quickly launch products to market with no hold ups. Optimizely's flexibility allows their IT team to focus on more technical aspects of their digital infrastructure including building new features that will ultimately benefit each individual customer.

Optimizely helped us turn around. So now we're a technology driven business, and that's the main large change to happen. It helps us a lot, especially with the time-to-market. With the hybrid headless app, our marketers and content creators are able to do the edit off the app in Optimizely and on the web.

Mads Wermelin
Head of Web Development , Alm Brand


Financial services

Product used