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If you’re concerned about writing a pitch collaboration email or messing it up, then continue reading to learn seven effective collaboration email templates to use to reach out to influencers and potential marketing partners for your products or services.

Seven collaboration email templates:

  • The Mutual Relationship Pitch
  • Asking an Influencer to Promote Your Products
  • The Event Invite Pitch
  • Asking an Influencer to Become a Brand Ambassador
  • The Affiliate Program Pitch
  • The Curating Pitch
  • The Follow Up Pitch

1. The Mutual Relationship Pitch

The mutual relationship email collaboration templates are essential and meant for a specific type of pitch. You give no cash offers here. Instead, you base your request on starting a mutually beneficial and ongoing relationship.

It could either be in the form of promoting or reposting each other’s content on various social and marketing platforms or a potentially more significant collaboration project in the future.

Below is a sample collaboration email template:

Subject Line: Mutual Relationship Marketing Collaboration Project

Hi [name],

I’m [name] from [company name]. I’ve followed your blog since 2016.

Your recent posts [write one or a few topics] resonate with me, and I thought it was something our company's audience would appreciate, and I shared it with our email subscribers and on all our social media platforms.

I want to discuss [topic] and see if we can work on a similar project together.

We can set up a phone call later this week if you’re interested in discussing starting a collaboration that adds value to our audiences.

[Email Signature]

The advantages include no need for offers or commitments, the template is relatively aimed at starting a conversation, and it opens avenues for potential future collaborations.

2. Asking an Influencer to Promote Your Products

Send this partnership email to influencers you want to promote your products. You can subtly complement them by acknowledging that they must be selective about their collaborations.

Also, highlight some of your product’s differentiating features to show how their audience would love or resonate with it.

Subject Line: Partnership with a 15% commission

Hi [name of influencer],

We’ve followed your work for a while, and we like your interesting takeaways and deep dive into [subject or topic of interest].

You must be selective about the companies and collaborations you choose, so we’ve reached out about a product your audience will appreciate.

[Tell them a little about the product.]

We can offer you a 15% recurring commission over the lifetime of the customers you bring into our company.

If this sounds interesting, please tell us when you are available for a follow-up chat.

[Email Signature]

Mention the influencer’s work because it shows you have done your research on them and their audience, hook them with a commission offer, or specify what they will get in return for their collaboration. It will entice them to get back in touch with you.

3. The Event Invite Pitch

It’s one of the most specific collaboration email templates due to its purpose and intentions. It is suited for businesses with the budget to invite several influencers to a product pre-launch or launch party.

You will not need to worry about paying the influencers specifically because they’ll already appreciate getting an invitation to an exclusive party. They’ll also announce to their audience about the event, giving you enough publicity to gain interest in your product.

Subject Line: Bloggers Invited! [Company name] Conference 2022 Showcases the Latest Industry Innovations

The [company name] brand is hosting the annual [company name] Conference [link] from [details of the event]. We want to discuss the latest [company name] innovations and offerings. Additionally, we will offer the chance for industry professionals to network.

Some of our speakers include [names and titles].

We have limited passes available for influencers and bloggers to attend.

If interested, please write a post about your experience and spread the word on your social media channels. You will receive a pass plus a discount code for your audience.

Please let us know ASAP.

[Email Signature]

There are no cash offers required, it offers massive publicity for your brand and product launch, and you get connected to a network of influencers for future collaborations.

4. Asking an Influencer to Become a Brand Ambassador

If you wish to collaborate with an influencer long term, there are several collaboration email templates to select from to invite them to become your brand ambassador.

Such collaboration makes them feel prestigious while providing you with ongoing product marketing promotion to their audience.

Below is a sample collaboration email template:

Subject Line: Earn money and grow your brand as our brand ambassador

Hi [name of influencer],

I’m [name] from [company name]. I discovered [sample some of their content topics] a while back, and I love how you incorporate your marketing content into your social platforms.

[Tell them about your company and product]

[Sample photos of your product if any]

That’s why I’m happy to invite you into our paid brand ambassador marketing campaign where [tell them the perks of joining].

Please let us know when you are available for a follow-up chat.

[Email Signature]

Provide genuine compliments about their work and tell them about the benefits of signing on as your brand ambassador. Finish with a CTA.

5. The Affiliate Program Pitch

You should structure your collaboration email template to introduce an influencer or a complimentary marketing partner to your affiliate program pitch. Affiliate programs offer opportunities for influencers and marketers to collaborate with businesses and organizations.

Both parties enter a potentially mutually beneficial relationship that promises endless benefits with no expectations.

Hi [name of the influencer],

I’m [your name] from [company name and a little description]. We love your content and enjoy following your journey on your blog and social platforms.

We’re reaching out because we believe you are an excellent fit for our brand as an ambassador and an affiliate partner.

[Explain why the influencer should accept your offer and the benefits they could get.]

[Explain what you would expect if they got involved.]

Let us know what you think by reaching out to us on [contact details] or reply to this email.

[Email Signature]

Advantages include introducing your affiliate program to marketers and influencers that fit your niche, having no expectations for the influencer, and offering future collaboration opportunities. However, you need to have an affiliate program in place.

6. The Curating Pitch

Curating pitch collaboration email templates are perfect for businesses looking to enrich their content with another influencer’s input. You use the template to reach out to influencers you want to collaborate with to produce rich content.

It also allows you to tap into their audience and add a different viewpoint to your content. However, it adds minimal benefits to the influencer or blogger, so it’s best to write an excellent collaboration email. You can also promise a symbiotic relationship where you carry out favors for each other in the future.

Hi [name],

We want to feature you or your work in our blog post.

We are writing an expert advice piece on [topic], and we are reaching out to industry leaders and experts. We think your input would be valuable. We also plan to mention your channel or blog in the post for some valuable exposure.

Here is what we want to know for our piece:

[Insert question(s).]

I understand you are busy and possibly receive numerous requests for these guest features, but we expect to generate broad exposure for this post, and we would love to have your input. If you are interested, please get back to us within the next few days.

[Email Signature]

It’s a great way to build long-term relationships with known influencers and get quality content.

7. The Follow Up Pitch

If you have already reached out to an influencer but failed to hear back from them, you may decide to send them a follow-up collaboration email pitch. Its purpose is to provide more information on the previous subject or project you want to collaborate on and its benefits to the influencer.

Hi [name],

I’m [name] from [company name]. I sent you an email [duration from when sent] that I think could benefit us if we partner up. I’ve come across your work and enjoyed it [maybe mention one particular project].

I thought you would be interested in partnering for this project because [give reasons]. I’d love to hear your take if interested and figure out how to move forward together.

Here are some successful projects I have worked on: [link to projects].

Let me know if you want to work something out or call me on [phone number] during [specify time].

[Email Signature]

The template is informative and prompt. It offers a specified date for further communication and ensures there’s no lost opportunity due to missed emails. 

Start managing your email templates with our Content Marketing Platform

Influencer marketing and partnership have a lot of potential for increasing your audience reach and brand promotion. The best way to contact influencers is through email – hence the need for collaboration email templates.

Optimizely provides one platform to run your marketing activities better through its orchestration software. We help your marketing team drive innovation, streamline operations and achieve measurable results. Ready to give it a try? Get started with a free account today.