Easily A/B Test Images with Optimizely & Shutterstock
This month, I celebrated one year at Optimizely (what we internally call an “Optiversary”). When I joined the team, I wrote about some of the reasons I was most excited to be a part of this company. One of those reasons was the Optimizely mission; enabling the world to turn data into action.
This mission resonated with me on a personal level. Before joining Optimizely, I was VP of Product for Shutterstock, a leading global provider of commercial digital imagery and music. While I was there, I witnessed firsthand how data and testing can fuel an experimentation culture that not only leads to better business outcomes, but also empowers people who, when armed with (the right) data, help make decisions across the organization. I was thrilled to be able to put my money where my mouth is by joining a company that has built a platform that facilitates the type of experimentation cultural norms I had grown to evangelize.
Over the past year, I have gotten the chance to work with dozens of leading retail, travel, and media companies that are actively working to inspire an experimentation culture on their teams. Many of these companies are using Optimizely along with a number of other best of breed platforms and technologies to enact this paradigm shift. In fact, it is often through these technology integrations that our customers see the most impactful results.
This is why, both personally and professionally, I am excited to announce a technology integration with Shutterstock. This integration enables our joint customers to easily search, preview and license Shutterstock imagery to use in their Optimizely experiments, without ever having to leave our Experience Optimization Platform. Companies can discover which high quality Shutterstock images deliver the best experiences on web and mobile, enabling them to delight their customers in real-time. The integration will be generally available in the coming months.
This integration further highlights the importance and demand for optimization as more and more companies are using data to make decisions. It’s been great talking to customers that are already espousing this way of thinking; in a recent interview with Venturebeat, John Caine, Chief Product Officer at Priceline, an Optimizely customer, said that they “have a tendency to look at A/B testing as function,” adding, “A/B is actually a discipline; everything is an A/B test.”
To meet this optimization demand, we have invested in over 40 technology integrations. In addition, Forrester Research has cited us for having “the strongest agency and services partner programs” in The Forrester Wave™: Online Testing Platforms, Q3 2015 (Access requires subscription).
As we continue to build out our technology partnerships such as our recent integration with Fabric, Twitter’s mobile platform, Optimizely has the potential to become our customers’ optimization control panel: the nexus of their experimentation efforts as they test and personalize at scale. There’s a ton of work to do, but this integration with Shutterstock takes us one step closer toward inspiring our customers to embrace experimentation and turn data into action.