Thirty acquisitions in eight years. For Sidney Moore, Director of Digital Marketing at Enverus, that meant 30 different tech stacks, scattered workflows, and a team struggling to answer basic questions like "where is this content?" or "how long does a campaign actually take?"

Content lived everywhere — OneDrive, SharePoint, disconnected apps — and collaboration was painfully slow. The breaking point? They couldn't get content to market fast enough, and the fragmented tools were killing both productivity and morale.

When a new CMO joined, the team made a decision: consolidate on tools that would actually work. Sidney's manager knew Optimizely One could bring order to the chaos. They implemented CMP, Experimentation, and CMS — betting on unified workflows and smarter collaboration.

Today, CMP is their integration playbook for new acquisitions. Teams ramp up quickly on standardized processes, and for the first time, they can quantify campaign execution: 18 days, a benchmark they're working to beat. With an AI-first mandate from leadership and Opal agents on the horizon, Enverus is ready for what's next.

Meet Sidney and the Enverus Digital Marketing Team

• Sidney Moore is Director of Digital Marketing at Enverus, an energy software company where she's been for over eight years
• She manages a team of digital marketers responsible for defining digital strategy that drives new business growth and builds brand awareness online
• The team's mission is to ensure customers and prospects have an optimal experience across digital channels and receive the right content at the right time

Good Tech Can Bring Fragmented Teams Together

• Enverus has acquired over 30 companies in eight years — each acquisition bringing new tech stacks, new marketing tools, and varying skill sets across teams
• Before Optimizely, tools were scattered everywhere and teams weren't even using full functionality — creating a fragmented system that wasted time, money, and crushed team morale
• When a new CMO joined, the team took a step back to evaluate which tools would actually make their lives easier and help them work smarter, not harder
• Sidney's manager was familiar with Optimizely One and recommended it as a solid choice for the marketing organization
• Enverus implemented CMP, Experimentation, and CMS — drawn to the vision of content collaboration and unified workflows

The Breaking Point — Content in a Black Hole

• CMP became Enverus's integration playbook for new acquisitions — helping marketing teams quickly ramp up on standardized processes and workflows, so they feel part of the company faster
• The breaking point came as the team grew and everyone used different tools for sharing content — OneDrive, SharePoint, countless apps — making collaboration painfully slow
• Execution timelines stretched longer, content status became impossible to track, and the team couldn't move fast enough to respond to news or energy market changes

It was definitely inefficiencies taking us longer to execute work and kind of just this black hole of where is the content... where are the things that we need to pivot and be agile

Sidney Moore — Enverus

Believing the Vision — Why Optimizely One

• Sidney is the product owner for CMP and was part of the evaluation process for all Optimizely products
• Enverus chose Optimizely One because they believed in the vision — AI integration, cross-departmental collaboration, and creating synergies across teams to work more efficiently
• The platform lets them create effective campaigns while optimizing faster at every level — content, workflows, and tasks
• With more acquisitions on the horizon (possibly #32 and beyond), Optimizely provides a scalable way to do more with less and quickly onboard new teams into existing processes
• Their experimentation program is delivering results — simple changes like updating form verbiage on headers and footers have significantly impacted pipeline, and they can now iterate and launch tests faster than ever before

To be honest, we actually believed your guys' vision—where it was, looking ahead, AI, collaboration, synergies—we create awesome content... effective campaigns... Optimizely allows us to do that.

Sidney Moore — Enverus

From Fragmented to Visible — 18 Days to Execute

• Before CMP, teams were fragmented across different tools with no way to work together efficiently
• Now eight different teams can collaborate within one task or workflow — seeing status updates, overdue items, and upcoming work all in one place
• Cross-departmental collaboration is faster and more streamlined than ever before, with full visibility that's "almost unmatched"
• For the first time, Enverus can actually quantify campaign execution time — 18 days from start to finish — giving them a benchmark to measure against and improve
• They've shared these metrics with senior leadership, setting clear expectations on timelines and demonstrating marketing's operational efficiency

AI-First and Ready for What's Next

• Enverus's CEO and senior leadership want the company to be an AI-first organization — embracing AI across the entire organization, not just marketing
• The team is excited to implement Opal agents and workflows in CMP, using AI to work even better and track which content is most effective at different journey stages
• Opal will help them create the content that matters most, focusing efforts where they'll have the biggest impact
• The next 12 months are all about personalization — serving the right content at the right parts of the journey to the right customers and prospects
• Using experimentation for website personalization combined with Opal-powered CMP workflows, they want to work smarter, faster, and with fewer errors — continuing to bring value to the business at the next level

Rapid Fire — Workflow Agents and Career Wisdom

• Sidney's most anticipated Opal feature: workflow agents that can do work in the background, shortening timelines and helping her lean team execute faster
• Conference recommendation: Opticon (of course!)
• Career advice: You don't have to know everything — don't beat yourself up, you don't have to know all the answers, you got this

Building for Scale: One Platform, Endless Growth

Enverus's story isn't just about fixing fragmented tools — it's about building a system that scales with hypergrowth. When you're acquiring 30+ companies and counting, you can't afford tech chaos. You need a platform that becomes the integration playbook, bringing new teams onboard quickly while keeping existing workflows running smoothly.

With Optimizely One, Sidney's team moved from content black holes and endless inefficiencies to full visibility and cross-departmental collaboration across eight teams in a single workflow. They can now quantify what used to be unmeasurable — 18 days to execute a campaign — and have a benchmark to beat.

Simple experimentation tests like changing form verbiage are driving significant pipeline impact. And with an AI-first mandate from leadership, Opal workflow agents are next on the roadmap — promising to do the background work so Sidney's lean team can focus on what matters: personalization, speed, and bringing value to the business.

For a company that's not done acquiring, Optimizely One isn't just solving today's problems. It's the foundation for whatever comes next.