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Marketing without rules

This white paper from David Raab details how automated analytics lets marketers get better results with less effort without losing control.

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Why rules can’t keep up with customer choices 

How marketers can harvest and leverage unstructured data 

How automated analytics facilitate better CX 


Many who have adopted marketing automation in the enterprise have realized that it requires huge resource to set up, manage and optimize. The inconvenient truth about marketing automation is that it isn’t automated. 

White Paper co-written by David Raab from Raab Associates