Report Report

From static sites to extraordinary experiences: Moving towards better personalization

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The future of marketing is a personalized experience where customers know that the products and contents offered to them will be suited to their unique needs. This personalization requires advanced technology and data analytics.

So, how are technology leaders achieving a more personalized product and content delivery for their customers and clients?

In June 2021, Pulse and Optimizely surveyed 100 technology executives to find out what their personalization goals are, what barriers they face, and how they plan to continue these efforts into the future.

Access the report now to find out:

  • The biggest challenges to delivering personalized experiences in 2021
  • How B2B and B2C businesses are using AI to personalize websites
  • Where IT infrastructure is impeding personalization initiatives