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The science of getting testing right

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Watch the recording to learn how scientific experimentation drives growth

Time and again, real-world results show that experimentation delivers a measurable business advantage. But what makes for a great experimentation program?

Join Hazjier Pourkhalkhali, our Chief of Staff & VP of Value, as he explains the impact of experimentation on creating business value backed by scientific research – from leading business schools: Harvard, Stanford, and Duke – and insights from 100,000 experiments.

What you’ll learn:

  • How experimentation can help enable teams to pursue innovative ideas and prevent the HiPPO (Highest Paid Person's Opinion) effect.
  • How the rate of experimentation impacts digital revenue
  • How and why companies succeed with testing
  • The 5 pillars of experimentation: Scale, Scope, Quality, Execution, and Risk Mitigation.