At a glance

  • NGM Group launched its website in 2021, migrating from a previous CMS with limitations such as a lack of personalization and experimentation capabilities, leading to inefficiencies
  • The adoption of Optimizely proved crucial in addressing these limitations, as it stood out in the market. Fusion Digital, experienced in financial services and Optimizely, played a role in the implementation process.
  • The results included a significant 500% uplift in digital home loan enquiries attributed to personalization, showcasing the success of the migration.
  • NGM Group plans to double down on experimentation and is exploring headless CMS capabilities to extend content into mobile apps and digital banking platforms, aiming for continuous digital growth.


Financial services

Product used