Reduce risk, fail faster: Experimenting across the product development lifecycle

Product teams are constantly under pressure to optimize user experiences, resource constraints and time-sensitive commitments. Adding extra steps to the whole process seem counter productive. 

However, going fast without checking the direction can easily take you off-course. In this session, Optimizely's Senior Product Strategy Director David Carlile will provide practical insights on integrating experimentation across the entire delivery cycle, so that you can focus on getting to the right place, faster.

 He will talk about:

  • How experimentation aligns with all stages of product development
  • How to ensure you're building the right products
  • How to measure continuous optimization

This session was recorded at #mtpcon London 2023.