Introduction to Ryder and its digital transformation

• Ryder is a leader in supply chain, distribution, and transportation solutions, operating across seven lines of business.
• Their digital presence focuses on showcasing vehicle inventory and enhancing content strategies.
• Ryder leverages personalization and segmentation to target diverse markets effectively.

Overcoming localization challenges

• Ryder faces the challenge of serving B2B customers in multiple countries with varying language needs.
• Optimizely simplifies content translation and reuse, making localization significantly easier.
• The platform allows for quick adaptation of content across different languages and regions.

"Localization has always been a challenge... how quickly we could just translate and reuse the same component...which would've been quite a process in other worlds. I sat there dumbfounded how easy it was."

Brian Savage

Senior Product Owner, Ryder

Why Ryder chose Optimizely

• Ryder transitioned from Sitecore to Optimizely to improve content management, experimentation, and personalization.
• Key goals included empowering content authors, accelerating time to market, and reducing development reliance.
• Optimizely's user experience, internal efficiencies, and training opportunities were deciding factors.

"Between myself and my director, we advocated Optimizely down to the end...positioning our authors to be more effective...faster time to market...reduction in development."

Brian Savage

Senior Product Owner , Ryder

Personalization and lead qualification

• Optimizely's personalization features drastically reduced the number of forms needed, from over 170 to a smaller, manageable number.
• Personalization enables targeted content delivery and streamlines lead qualification.
• Integration with BrightVerify and Google enhances lead grading and qualification, focusing on Ryder's B2B audience.

Ryder's future with Optimizely

• Ryder plans to leverage Optimizely Data Platform (ODP) to enhance customer identification and personalization.
• Optimizely's continuous improvement and customer feedback-driven approach are valued by Ryder.
• The integrated suite of Optimizely products promotes streamlined workflows and improved efficiency.

"...It's a beautiful thing to be able to go over to experimentation from the CMS and have familiarity..."

Brian Savage

Senior Product Owner, Ryder

Ryder's evolving digital experience

• Ryder aims to enhance customer identification through fingerprinting and data-driven insights.
• They see ODP as a key opportunity to personalize experiences for non-account holders.
• Ryder expresses strong satisfaction with Optimizely and anticipates a long-term partnership.

"Ryder is extremely happy with Optimizely...and I see a very long future."

Brian Savage

Senior Product Owner, Ryder

Conclusion

Ryder's partnership with Optimizely has enabled a successful digital transformation, streamlining content management, improving website personalization, and accelerating time to market. The platform's ease of use, robust features, and continuous improvement based on customer feedback have positioned Ryder for continued success in the evolving digital landscape. The company's commitment to Optimizely and its suite of products underscores the platform's value in driving digital growth and efficiency for B2B organizations.