Report Report

The science behind digital growth

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We’ve analyzed over 100,000 revenue-boosting digital experiments to understand the science of driving real growth. And to cut a long story short, we’ve found that companies that run more experiments make more money.

“We know from a lot of data that’s out there that testing can have a tremendous benefit for enterprises around the world. The average company told us that their revenues went up by nine percent.” - Hazjier Pourkhalkhali, Chief of Staff & VP Value, Optimizely

Now get the whole story. This new guide that takes you through our learnings with insights you can put into action right now.

  • Find out why all the common management frameworks now incorporate a test and learn mentality – and how you can too.
  • Learn the science behind experimentation, best practices, and the essential role of hierarchy.
  • See how leading companies benefit from a virtuous circle of gaining insight, delivering value, and accelerating growth.