Report Report

Unlocking the PII code

Navigating the definitions of personally identifiable information and helping you to understand your obligations to your customers.
Unlocking the PII code

Get access now

You must provide your contact details to receive this content. This means that we’ll occasionally invite you to Optimizely events and webinars and send you industry insights and product news.

Optimizely will store and process your personal data as described in our Privacy Policy. You can opt out at any time.

Digital marketing has made it easier to collect and connect PII but understanding best practices and minimizing PII usage to only as-needed is important as new global legislation affect how and when organizations can use PII. Aside from legislation, misuse or mishandling of PII can also be used criminally in identity theft or stalking.

In this guide, we’ll explain what PII is, highlight your obligations around PII and help you navigate the complicated landscape.

This guide answers the following questions:

  • What is Personally Identifiable Information?
  • How could it be used nefariously?
  • What can I do about PII in my Organization?
  • Obtaining affirmative consent
  • How you can use PII to better serve your customer