Why Opal is the most advanced AI platform for marketing

Join Optimizely President Shafqat Islam and AI Engineering lead Imran Yousuf as they delve into the technical workings of Optimizely's AI platform, Opal. Discover how Opal uses context engineering, behavioral augmenting agents, and a unique approach to tools and workflows to enhance marketing and experimentation efforts. Learn about the importance of large context windows, the role of retrieval-augmented generation (RAG), and how Optimizely One leverages Gemini to drive productivity and innovation for its customers.

Chapters

04:27:00 - Context engineering: What is it and why is it is important?

14:51:00 - RAG and large context windows

19:20:00 - Tools - Capabilities added to Opal

Shafqat Islam

Imran Yousuf

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