The experimentation team at Sky has been working hard to shape a culture of experimentation. They first started using Optimizely to enhance the customer experience across all digital touchpoints. Yet with a huge array of teams and resources scattered across the organization, they quickly saw a need to focus their efforts.  

That led to the Sky Digital Center of Excellence, established to shape a data-driven culture, generate valuable real-world insights, and create better customer experiences across the board. 

• Sky developed a world-class approach to experimentation. 
• How and why they progressed to reducing velocity while increasing quality. 
• How and why Sky plans to scale up server-side testing to provide an end-to-end approach in 2023.