In September 2020 Optimizely was acquired by Episerver, a leading Digital Experience Platform. After a year in which the digital experience space and customer expectations evolved at lightning speed we decided that we needed to combined the strength of Episerver and Optimizely to ensure we’re providing customers with the best-in-class digital experience platform.
We’re excited to announce that this year Episerver and Optimizely will be moving forward as a combined business under the name Optimizely.
While we’re keeping the name Optimizely, we’ll be forming a new brand that is built on both companies’ roots. Over the coming months, you’ll start to see changes to our visual identity, for example a new logo, leading up to the full brand relaunch in September.