Optimizely data platform

Unify, segment, and activate your customer data in real-time

Get the most out of your valuable data with Optimizely Data Platform, built for laser-focused segmentation, that integrates seamlessly with Optimizely products.

Collect, store, and enrich customer data from multiple sources, create and reuse segments based on behavior, preferences, and attributes, and activate those segments in real-time across channels.

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Unify all your data

Maintain an updated view of your customers with unified, regularly refreshed data collected from your website, Optimizely sources, and 60+ available integrations.

Manage your segments

Easily create and manage segments for highly targeted & real-time experimentation, content, and commerce experiences.

Activate across channels

Customize the customer experience and build loyalty in real-time based on preferences and behaviors with automated activation.

Top companies are using Optimizely Data Platform to create targeted customer experiences

Unify customer data, from every source

Ingest from and export data to Data Platform and other sources with 60+ one-click integrations, such as CRM, commerce, or email platforms.

Connect to LinkedIn Lead Gen Ads, HubSpot, Salesforce CRM, and more.
Quickly build, deploy, and maintain custom integrations.
Use unified data to view comprehensive customer profiles, track behaviors, create segments, and activate through downstream channels.

Experiment with advanced targeting and rich historical data

Run more sophisticated and impactful tests by leveraging historical and third-party data that’s regularly refreshed with Optimizely Data Platform.

Use attributes and events from any source to create segments and target them with different variations.
Run highly-targeted tests with real-time segment data that's based on customer activities.
For example, test different headlines based on the visitor's location, device, or previous purchases.

Personalize content in real-time

Deliver relevant and engaging digital experiences to your visitors based on their preferences and behaviors.

Create segments based on any attribute or event, such as browsing history, location, or email engagement.
Activate those segments in real-time across Optimizely products and other channels, such as web, mobile, email, or push notifications.
For example, personalize website homepage content based on the visitor's unique interest and site behavior.

Create relevant commerce experiences for customers

Provide highly tailored buying experiences for customers based on their unique needs and preferences.

Capitalize on product opportunities, buying behaviors, and hidden gems with AI powered predictive analytics.
Create segments based on any attribute or event, such as browsing history, cart value, or email engagement, or find automatically segmented customers based on propensity to buy or churn.
Activate those segments in real-time across Optimizely products and other channels. For example, offer a discount code based on customer cart value or product interest.

We went from ground zero to a fully functioning program powered by ODP, real-time segments, experimentation - all within a five-month period. The program is scaling, our velocity is awesome, and we’re excited about the future.

Technical Marketing Strategist

Personalization at scale is the goal to enable data-driven experiences, automation of processes, data integrity and compliance, drive engagement and conversion, and create ‘always on’ marketing campaigns.

Chief Information Officer, Australian Red Cross

Already have a Customer Data Platform (CDP)?

CDP Audience Sync is a connector that allows you to use your own CDP with Optimizely Data Platform. Send segments from your CDP straight to Data Platform for real-time experimentation and personalization.

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