Connecting to other systems shouldn't be hard! If you have a custom website or other system which is not natively supported by an integration with Optimizely's Content Marketing Platform (CMP), you can always use our JSON feed to connect your system.
Why marketers love Optimizely's Content Marketing Platform Feed integrations
Using CMP's Feed-based integration is very easy for marketers. Simply setup a named publishing destination such as 'Public Website' and then marketers can send any approved content directly to this destination.
CMS/Social Feeds Features
Don't see your system listed in our integration catalog? Are you working with a homegrown custom social or CMS publishing system? No problem! CMP can connect to any system which can ingest a structured JSON feed. Simply create the feed as a publishing destination channel in CMP and we'll give you a URL that you can make available to your system.