Measure the impact of web content on leads and their conversion on your website.
Integrate Eloqua with Optimizely Content Marketing Platform to effortlessly measure the impact of HTML pages created through the Content Marketing Platform on leads and their conversion on your website.
Why marketers love Optimizely Content Marketing Platform Eloqua ROI Analytics integration
The Eloqua ROI Analytics integration provides native, embedded ROI analytics allowing teams to measure the impact of HTML pages created through the Content Marketing Platform on new and existing leads who convert on the customer's website. The integration uses Eloqua Leads and Salesforce Opportunities data to calculate performance metrics.
Calculates leads generated and leads reached.
Pipeline generated, pipeline influenced, and revenue influenced calculated when paired with Salesforce integration.
Displays metrics in the Optimizely Content Marketing Platform analytics module.