Publisher: FullStory Category: Analytics & customer intelligence Compatibility: Web Experimentation

FullStory’s digital experience analytics platform empowers businesses to continuously improve the digital customer experience across sites and apps.


FullStory provides enhanced insights and Optimizely acts on them. Optimizely can create experiments based on FullStory’s real-time understanding of a customer’s engagement and frustration. Using FullStory allows you to record and play back all in-browser interactions which you can then use within you experiment creation process. 

FullStory is magic. It gives us a level of insight that we can't get anywhere else. It's absolutely invaluable.

Chris Savage
CEO, Wistia


  • Integration with Web
  • 3 Ways We are Better Together
  • FullStory One Pager

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