Integrate Marketo with Optimizely’s CMP to effortlessly measure the impact of web content on leads and their conversion on your website.
Why marketers love Optimizely’s CMP Marketo ROI Analytics integration
The Marketo ROI Analytics integration provides native, embedded ROI analytics allowing teams to measure the impact of web content on new and existing leads who convert on the customer's website. The integration uses Marketo Contacts and Salesforce Opportunities data to calculate performance metrics.
Calculates Leads Generated and Leads Reached
Pipeline Generated, Pipeline Influenced, and Revenue Influenced calculated when paired with Salesforce integration
Displays metrics in the Optimizely CMP Analytics module