Optimizely Logo
Browse apps

Marketo ROI Analytics

Integrate Marketo with Optimizely Content Marketing Platform to effortlessly measure the impact of HTML pages created through the CMP on leads and their conversion on your website.

The Marketo ROI Analytics integration provides native, embedded ROI analytics allowing teams to measure the impact of HTML pages created through the Content Marketing Platform on new and existing leads who convert on the customer's website. The integration uses Marketo Contacts and Salesforce Opportunities data to calculate performance metrics.

Marketo analytics dashboard

  • Calculates Leads Generated and Leads Reached.
  • Pipeline Generated, Pipeline Influenced, and Revenue Influenced calculated when paired with Salesforce integration.
  • Displays metrics in the Optimizely Content Marketing Platform Analytics module.
  • View daily, weekly, or monthly totals.
  • View ROI metrics for a specific piece of content.

Request this integration

Send us a request and the app publisher will get in contact with you directly.

Optimizely will store and process your personal data as described in our Privacy Notice. You can opt out at any time.

Optimizely will store and process your personal data as described in our Privacy Notice. You can opt out at any time.