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Pardot ROI Analytics

Measure the impact of HTML pages created through the Optimizely Content Marketing Platform on leads and their conversion on your website.

Integrate Pardot with Optimizely’s Content Marketing Platform to effortlessly measure the impact of HTML pages created through the Content Marketing Platform on leads and their conversion on your website.

The Pardot ROI Analytics integration provides native, embedded ROI analytics allowing teams to measure the impact of HTML pages created through the Content Marketing Platform on new and existing leads who convert on the customer's website. The integration uses Pardot Leads and Salesforce Opportunities data to calculate performance metrics.

  • Calculates Leads Generated and Leads Reached
  • Pipeline Generated, Pipeline Influenced, and Revenue Influenced calculated when paired with Salesforce integration 
  • Displays metrics in the Optimizely Content Marketing Platform Analytics module
  • View daily, weekly, or monthly totals
  • View ROI metrics for a specific piece of content


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Optimizely will store and process your personal data as described in our Privacy Policy. You can opt out at any time.