Snapchat Audience Sync

Overview

The Snapchat Audience Sync allows you to sync customers data to you Snapchat segmen for a more precise campaign targeting. This integration is a one-way process, meaning that you can only send data to your Snapchat ad account. You also have the option to automatically sync your customer data overnight to your Snapchat segment.

Configuration

Step 1: Install Snapchat Audience Sync App

Enable the Snapchat app in ODP by navigating to the App Directory, select the Snapchat Audience Sync app and then click Install app.

Step 2: Authorize your ad account to sync with ODP

Once the app is installed, within te setting section under Authorization click on the Authorize button.

This will direct you to the Snapchat login page. Enter your credentials to your ad account.

Once logged in, select Continue to allow ODP have access to your ad account.

Step 3: Verify your Snapchat ad account

Once connected you will need to verify your ad account. Enter you ad account and click Verify

Step 4: Create a customer to send data from ODP to Snapchat

You will need to create a new customer list in order to send data from ODP to your Snapchat ad account. Within the Sync admin section, please provide the name of the segment, description (this is optional) and the number of days you want to retain the audience members and clikc on the create button.