It's easy to get confused by all of the different content management system (CMS) types. The growing variety of CMS classifications can quickly amalgamate into a jumble of labels you'd prefer to ignore.
Ignoring what different types of CMSs do, however, is ill-advised. Specific types of CMSs offer better solutions for companies with varying needs.
Decoupled CMS provides a prime example. It is unique from other CMSs and is perfect for companies looking to build a future-proof content distribution system for existing and future digital channels.
Read on to learn what a decoupled CMS is and determine if it is the most suitable CMS for your business' needs.
CMS architecture has two key components -- a back-end content database (i.e., the body) and a front-end digital publishing capability (i.e., head). Separating the two is what makes decoupled CMS unique from other types of CMS.
Traditional -- also referred to as legacy -- CMS software intertwines both the head and body into a single software package. The body and head are inseparable. You cannot make changes to one without impacting the other.
Legacy CMS software updates will impact both front-end and back-end processes. Legacy CMS manages your content and can help you deliver it, but it's not flexible or responsive to a company's or marketing channel's evolving needs. For example, when the web went responsive due to mobile web adoption, legacy CMSs took time to update so that its publishing would also be responsive. The changes required updating everything in the system.
A decoupled CMS is not a headless CMS, however, as both architectures remain available. A decoupled CMS has built-in, flexible publishing capabilities that businesses can choose to use -- or not. How the two architectures interact is entirely autonomous. Using the CMS head is optional.
Headless CMSs are different. They don't offer front-end design or publishing capabilities. They have one job -- to create and manage digital content delivery. A decoupled CMS still has a head, but the head isn't in control of the body -- and vice-versa.
The difference may seem small, but a decoupled CMS offers more out-of-the-box options than a headless system. From a publishing standpoint, it's pre-emptive. It helps your team prepare content for publication and push it out to the web in a hurry. Additionally, decoupled CMS also allows you to publish to whatever medium or application you specify. It offers total control over how your content will appear on different channels.
Every decoupled CMS has four crucial components. These include:
Unlike legacy CMSs, decoupled CMSs don't force you into certain types of content creation. A decoupled CMS allows you to create your content templates, layout options and use a WYSIWYG editor as needed. You can constantly update your content, because the head is autonomous from the rest of the CMS.
The benefit of decoupled CMS is that you can tailor your permanently available content using new templates and standards designed for new types of channels. You aren't locked into specific templates or layouts, regardless of your intended medium -- or until your vendor updates the entire CMS. The autonomous nature of your content from presentation means your CMS head capabilities can evolve to meet new omnichannel needs.
A decoupled CMS is an excellent option for many companies. There are three reasons you may want to use a decoupled CMS over other options.
If you're using a decoupled CMS, you want to make use of the decoupled head. It's where most of the advantage of the service lies. You will need to have access to a developer or team of developers to maintain and update your decoupled CMS over time.
Access to developers or a budget to hire developers is necessary so you can use the CMS API to create:
Decoupled CMS does not provide much in the way of guidance for the head side of CMS. It's up to you and your business to develop this on your own.
Using a CMS for single-page websites may seem counterintuitive. A decoupled CMS is perfect for pushing content out to all sorts of different channels. However, it's also handy for creating multiple, myriad and varying brand sites.
If you control many brands, a decoupled CMS will allow you to create multiple designs and layouts for your different brands, pushing the same content out to other products.
Decoupled CMS is great for content management and idiosyncratic publishing needs. It's not so great for ecommerce sites, however. Why? Creating ecommerce capable front-ends often goes beyond the built-in capabilities of a decoupled CMS API. You may need to develop in-house workarounds from scratch, adding cost and limiting the flexibility that decoupled CMS typically provides.
If your company is an ecommerce site, a headless or legacy CMS solution may be the best alternative.
One thing is certain: if you're producing digital content for marketing and sales, you need to find a CMS or digital experience platform (DXP) solution.
The goal is to choose the one that's right for your business needs. No matter your solution, your software must provide three capabilities:
Evaluating and making sure your potential partner delivers the right progressive delivery and experimentation platform can be difficult. Download this free template to evaluate the quality of platforms and make sure they deliver exactly what you need.
Optimizely commissioned a survey of senior marketing leaders in tech, retail, financial services and manufacturing & distribution to find out how far they are in their journey of moving from instinct to insight.
Content Models are even more important than ever - this is especially the case when it comes to evaluating and preparing for your next Content Management System or Digital Experience Platform.
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