About fullstory

fullstory offers digital experience intelligence, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products.


FullStory provides pixel-perfect playback of every interaction on your site—all indexed and instantly searchable. View live playbacks of customer interactions or click maps to see how and where your visitors interact with your site.


Running a test in Optimizely and want to know why conversions differ between your variations? Just open FullStory to instantly view each session, or use FullStory's visual analytics or Click Maps to get insights about aggregated sessions.

Enabling FullStory is as easy as copying the FullStory snippet and including in your Project Javascript in Optimizely X, configuring the settings, and enabling it as an analytics integration.

One configure, you will easily be able to segment visitors in FullStory based on the experiment and variation, so you can see exactly how your visitors react to new design changes!

Key Benefits
  • Record and play back all in-browser interactions.
  • Easily segment your playback sessions based on which experiment variations they saw.
  • Get powerful insights into how users interact with your Optimizely tests and ideas for new tests to run in Optimizely.

    Office locations

    Atlanta, US