Mixpanel is an analytics platform for mobile & web. Along with measuring pageviews, the company helps businesses analyze the actions people take in their applications including everything from uploading a picture, playing a video, sharing a post, and more.
Dynamically inject Mixpanel tags into your Optimizely experiment variations. Segment your Mixpanel reports by variations your users were exposed to.
- Connect your experiment results to key business metrics you already track using Mixpanel
- Streamline your workflow by reviewing experiment results in your familiar Mixpanel dashboard
- Uncover new insights about your experiment using Mixpanel capabilities
Mixpanel analyzes user behavior to create reports and insights that identify issues with conversion, engagement and retention. Optimizely customers can sync events into Mixpanel to analyze the impact of experiments on product usage.