Analytics 

Analytics to power your digital growth

Get trustworthy insights to optimize every​ digital experience and prove your impact​.

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Experimentation analytics

Run your tests against the business metrics that matter most.

Product and web analytics

Get deep insights into product/website usage and user behavior.

Customer journey analytics

See the entire customer journey (across all channels).

Business intelligence

Give your team self-service access to meaningful insights.

Explore the capabilities of Optimizely Analytics

What sets us apart

Discover the benefits

Insights at your fingertips

Self-serve—with no SQL or dependence on data teams—and make the right decision, every time.

Numbers you can trust

Work off the single source of data truth (in your warehouse) and build trust with consistent and fully auditable insights.

Metrics that matter

Tie campaigns and experiments to your most critical business metrics (e.g. revenue) and prove your impact.

Complete customer journeys

Optimize the entire customer journey with a 360-degree view of user behavior—in-product and outside.

This is super exciting, and I already see how we can use this on the fly. It will save us hours. My analysts will be over the moon for this.

Tapestry

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We define our own sessions, and we define our own metrics. Everything already sits in our warehouse as a single source of truth.

Chewy

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This is the holy grail of visualization that a lot of analytics tools don't have. This is awesome, especially if you can show the difference [in journeys] between different variants and your test vs. control groups. This is something we have never had. It's a very heavy lift and will save a lot of operation time from my analytics team.

Cox Automotive

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