Experimentation is a central part of our growth story. It’s really the pulse and heartbeat of the business. So Optimizely has really played a central role in helping us become more disciplined and focused about the way that we do experiments and ultimately drive growth in the business.
Robert ChatwaniAtlassian
Web Experimentation
The web is evolving, A/B test and experiment at scale
They don’t call us the world’s fastest experimentation platform for nothing. Let us help you uncover customer insights and create high-performing experiences in the blink of an eye.
Don’t guess, test
Let customer sentiment drive your decision making and eliminate the need to guess what will convert.
Maintain speed
Use an easy no-flicker snippet, using CDN testing or even in-code, so you can experiment without sacrificing performance.
Increase revenue
Decrease customer acquisition costs without increasing advertising spend and developer workload.
Web Experimentation
Explore the capabilities
Web A/B testing
Use the world's most powerful front-end A/B and multi-page experimentation product built for the enterprise. Industry-first features like exclusion groups let you safely run multiple experiments on the same page.
Targeting & personalization
Leverage experimentation and personalization to create winning experiences. Deliver targeted messaging, personalized offers and recommend the most relevant content for your users.
Visual editor
Empower your team to collaborate with an easy-to-use visual editor without using developer time to get things up and running.
Advanced experiment types
Built for the enterprise, leverage the world's most powerful front-end A/B and multi-page experimentation product. Use industry-first features like exclusion groups that let you safely run multiple experiments on the same page.
Single Page App support (PWA)
Use a platform designed to simply work with your site, out-of-the-box and on the modern web. Explore features like Support for Dynamic Websites whether you have a single page application or dynamic content.
Exclusion groups
Run multiple experiments on the same page, at the same time.
Analytics
Gain insight into the impact of your experiments with statistically valid results. No complex statistical analysis required.
Plans and pricing
Create compelling content experiences. Empower your editors to compose great experiences by creating and combining content assets.
Frequently asked questions
What is Optimizely Web Experimentation?
Web Experimentation is a platform that allows you to experiment via A/B or multi-variant testing on any channel or device with an internet connection.
How easy is it to implement Web Experimentation?
Implementation is as simple as pasting a snippet of code on pages where you would like to test or track goals. Tests will run as quickly as they can be added.
Will having the Optimizely Web snippet on my site slow it down?
With our Performance Edge feature, you can run fast website experiments on mobile, websites and landing pages without slowing them down. Speed metrics run less than 50ms on average—that’s faster than a blink of an eye!
Is any development work required when transitioning to Web Experimentation?
No code changes are required for Optimizely Web Experimentation. We provide project-level configuration options that allow you to choose which platform you want to use.
Is Web Experimentation PCI compliant?
We are 100% PCI compliant so you can be assured that all your data is protected.
How does Optimizely count conversions?
We count conversions based on unique visitors to your page through our advanced analytics system, meaning users are only counted once regardless of how many times they trigger conversions.