Campaign planning & execution
Get a high-level view into all your campaigns and easily align teams to plan and manage shifting priorities so you can execute with flawless precision.
Plan, visualize and create in one place with custom and intelligent workflows in Content Marketing Platform.
Manage content in one place—Content Management System—and power all your digital experiences seamlessly.
Save time, eliminate waste and govern your brand. With Digital Asset Management, easily find, use and repurpose content.
Create content that converts and make informed decisions about what to create next.
Get a high-level view into all your campaigns and easily align teams to plan and manage shifting priorities so you can execute with flawless precision.
Give editors the ultimate freedom to create, tailor and scale content from one place, and easily deliver adaptive digital experiences.
Present products across all your applications, edit content and control the brand experience in one place using coupled or hybrid headless architecture.
Accelerate time to market by enabling teams to create and publish content from existing workstreams. Take control of the entire content lifecycle to deliver incredible experiences.
Compile assets in a single repository and use advanced filters and folders to find the right assets in no time. Track when and where assets are used to keep all content up-to-date.
Target content based on location, visited pages, profile properties, referrer, keywords, and more. Get to know your visitors with AI-generated insights to deliver relevant content that converts.
Streamlined content creation and approval Manage tasks, work, campaigns and content across teams for seamless collaboration. Easily align teams to plans and manage shifting priorities so you can execute with flawless precision. |
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Incredible experiences made effortless Give editors the ultimate freedom to create captivating experiences using the flexible admin interface. Manage all content in one place and power all your digital experiences seamlessly. |
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Flexible architecture Use coupled or hybrid headless architecture to compose the solution that fits your needs. Easily repurpose content across all your applications and deliver a modern omnichannel experience. |
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One workspace to manage all content Centralize where content happens and allow marketers, editors and system admins to create, publish and manage content from where they’re already working. |
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Easy storage and instant access to every asset Find, use and repurpose any image you need in no time with a single asset repository that’s easily searchable. Track who used an asset and when to know exactly how your assets are being used. |
Optimizely has been positioned highest in the Gartner Magic Quadrant for Content Marketing Platforms (CMPs) six years in a row*, and named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms (DXPs) for four consecutive years*. See the reports below to learn more.
[Optimizely Content Marketing] made it a breeze to involve all parties that needed to weigh in on marketing decisions and get executive buy-in because they could see in real-time what was happening in the team, and what would come after.
Patrick BarkSr. Marketing Coordinator, Orolia
Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.