- Features & Benefits
The Most Popular Split Testing Tool
Welcome to Optimizely. Test out the easiest split testing tool on the planet!
A Visual Split Testing Tool
Optimizely's WYSIWYG experiment editor allows you to move, resize, add, or hide any element on your page, just by typing in the URL - no extra files, no extra programs, no code required. When you're ready, just click start, and Optimizely automatically begins hosting your page variations, splitting visitor traffic between them, and collecting results.
Goal Tracking Lets The Money Talk
Instant Insight With Total Control
Waiting sucks, especially when there's ROI on the line. With Optimizely as a split testing tool, you don't have to. From the moment you start your experiment, log in to the web dashboard at any time, and you'll have access to astoundingly clear live reports on how your variations are performing. Tweak traffic allocation, add additional goals, or even pull a surprise leader out of the test and divert all traffic to it so you can start benefiting immediately.
It's a fact - testing is most effective when you do it all the time. With unlimited experiments, unlimited variations, and unlimited goals supported in every Optimizely package, get ready to feel effective. Meanwhile, administrative features such as scheduling, project organization, and user roles keep everything running smoothly.
Integration With Other Tools In One Click
Experimentation and flexibility go hand in hand. Whether you're sending data to existing reporting systems, or combining Optimizely with other optimization tools such as heat maps or analytics products, you can do it with confidence! One-click integration with dozens of leading optimization tools is built right in, and a rich jQuery API ensures that you're in charge of your data and can get it where you need it to go, every time.