Healthcare consumers increasingly expect digital experiences that are on par with those from leading consumer-facing industries.
McKinsey & Company (2023)
Healthcare
Digital experiences that put patients first
Improve engagement and satisfaction with continuous optimization and personalization.
Healthy performance, heightened protection.
Reach and engage
Deliver consistent content across all channels to patients and providers.
Protect and secure
Create a world-class site experience that always protects your patients’ sensitive health information.
Optimize patient journeys
Use behavior and data insights to deliver tailored digital experiences, ensuring relevant content and improved results.
Adapt faster
Quickly respond to evolving medical professional and patient expectations and technological advancements.
The healthcare industry is being rewired across the entire patient journey. . . . The intersection of healthcare with the digital sector is accelerating this transformation. The pandemic acted as a catalyst, making people more fluent in using digital technologies and more receptive to virtual engagement.
Chief Digital and Technology Officer, Pfizer
In healthcare, you have to be struck by the power of digital technology—the Fourth Industrial Revolution—to totally change how we deliver healthcare.
Prof Dame Sally Davies
former Chief Medical Officer England
Healthcare organizations recognize the need to accelerate their digital transformation efforts to remain competitive and meet evolving patient expectations...Many healthcare leaders express concerns about the pace of technological change and their organization's ability to keep up.
Deloitte (2022)
Meeting the digital demands of modern healthcare
Effortless content management
Easily create and edit content using visual editing tools, customizable templates, and AI-powered optimization.
Faster website builds and delivery
Seamlessly integrate with your tech stack using our flexible headless CMS, and deliver lightning-fast performance across all channels.
Data privacy, security, and HIPAA-readiness
Protect sensitive patient data with industry-leading security, complete audit trails, and seamless incident response—ensuring HIPAA compliance and peace of mind.
Maximize impact with personalization
Create deeply personalized experiences that connect with patients and providers, boosting engagement, trust, and long-term loyalty.
Optimization through targeted, data-driven testing
Experiment and personalize across websites, apps, content, and algorithms to drive engagement, increase conversions, and maximize ROI.
Make better decisions through analytics
Immediately use real-time data from personalization and testing to optimize experiences and drive impact.
2x
revenue in two-year period since launching website with Optimizely
91%
of users would now recommend Medthority to colleagues
Powering the healthcare industry with leading, purpose-built HIPAA products
Publish your web content in the same place where all your content planning and collaboration happens.
Create, edit, and publish stunning experiences with the market-leading CMS.
Validate ideas and generate insights to inform your broader optimization strategy with high-powered testing capabilities.