FullContact

Description

FullContact can help companies solve many identity challenges that they face with their customers. FullContact can gain unparalleled recognition and insights by mapping fragmented identities into a persistent PersonID with their person-first identity graph. Increase your knowledge about site visitors in the moments that matter to improve ad relevance, audience rates, associated ROI, all increasing your overall advertising revenues.

Main Features

• Identify anonymous customers browsing your website(s) without requiring an authentication event

• Recognize customers in a single view using the FullContact persistent, portable PersonID (PID)

• Enrich anonymous, new, and existing customers with actionable insights like Demographics, Shopping Habits, Automotive preferences, and many more (see our Insight Bundles for the details)

• Maintain full compliance with industry-leading PII protection on you own, secure FullContact “Private Identity Cloud”

Getting Started with FullContact

Step 1: Create an account

Go to https://platform.fullcontact.com/login and create a new free account

• You can make as many accounts as you want, but only one will be associated with your data - pay attention to which email you use for your main account

Step 2: Match Test

To test how well FullContact’s identity graph recognizes your customer data, we recommend you perform a match test:

• Navigate to the 'Match Test' tab on the FullContact Platform
• After clicking the ‘Upload Your File’ button, either copy/paste or upload a .csv of up to 200k customers (expected file format here)
• Once the test is complete, you can view the results on the ‘All Reports’ section of the FullContact platform

Step 3: Customer Recognition Tag Test

Satisfied with the match test results? Contact our team using the chat button on the bottom right, and we’ll set you up with access to do a live test using our Customer Recognition Tag

• Once enabled, you will see a ‘Customer Recognition’ tab on the FullContact Platform - for our Optimizely integration, our team will provide you with a custom code snippet to place on your site/tag manager

• NOTE: Don’t use the ‘Generate Tag Key’ feature on the FullContact Platform - that code snippet will not integrate with Optimizely

• To see how the tag matches your CRM file, you will also need to send your desired CRM file to FullContact, and we’ll populate your Private Identity Cloud

• For the limited duration of your tag test, you will see how well the Customer Recognition Tag is performing on your website(s)

Step 4: Optimizely Integration

Want the Customer Recognition Tag to feed into Optimizely? How about enriching customer records in Optimizely with additional HEMs/MAIDs or actionable, demographic/psychographic data? First, we’ll need a couple of things from you:

• Your Optimizely API Key
• Your Optimizely S3 Bucket credentials
• A complete Private Identity Cloud (if not loaded during the Customer Recognition Tag test)
• FullContact can pull all your customers from Optimizely, if desired
• One-time on start-up, or on a refreshed on a regular basis (discuss with FullContact)
• Desired Enrichment Data (if applicable)
• Specify which enrichment bundles you want your customers appended with

Step 5: Enjoy!

Once your FullContact representative receives your information and gives you the green light, congratulations - you have successfully integrated FullContact into Optimizely!

• Anonymous website visitors are now recognized and stored in Optimizely in real-time, for segmentation and activation
• Use the FullContact ‘PersonID’ within Optimizely to get a single-view of each customer
• Customers are now enriched with FullContact’s robust data set (updated daily)