Segment is a company that develops a platform for collecting customer data. It provides a single API to track customer data across devices, channels, and platforms and sends it to third-party tools, internal systems or a SQL database for analytics, marketing, and data warehousing. The company sources information from websites, mobile platforms, servers, cloud applications, object cloud sources, and event cloud sources. With Segment, you can achieve a common understanding of your users and activate your own data to create personalized, customer-first experiences.