How to Optimize Your Checkout Flow and Engage Your Customers

Join Optimizely’s lead strategy consultant, Alek Toumert, to understand how to experiment and optimize throughout the checkout flow.

Consumer’s expectations have been rapidly changing, and the checkout process is one of the most important consumer engagement points. Experimentation can enable you to create a better checkout experience, regardless of channel. As the only experimentation platform that is PCI compliant across the board, Optimizely enables customers to experiment at any point in the customer journey.

What you will learn

  • Best practices for how to identify the proper metrics to focus on

  • How to come up with ideas based on your data

  • How to structure experiments to increase add-to-cart rate, purchase conversions, and other important checkout metrics


Formerly a customer of Optimizely's, Alek led the American Medical Association's Digital Analytics team and Optimization Program. Today at Optimizely he works with enterprise customers to build programs, improve scale, and up-level team testing and personalization methodologies.

Alek Toumert

Lead Strategy Consultant Optimizely


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