How do you measure the financial impact of experimentation on your business? At Optimizely, we’ve built a new ROI model that enables you to calculate the potential ROI of your experimentation program. In this session, you’ll learn how organizations such as The Venetian Casino Resort Las Vegas rigorously quantify the value of their experiments using ROI modeling, and how you can get started with this technique.
In this session you’ll learn:
- How The Venetian Resort created an ROI model to quantify the value of experimentation
- How to get started quantifying the ROI of experimentation at your company with Optimizely’s model
- How to avoid common pitfalls in your attribution strategy and in quantifying impact across multiple experiments